One of the greatest challenges for pharmaceutical companies is education of physicians about new drugs and their application. Semotus offers a comprehensive suite of advanced tools for physicians that can be delivered by pharmaceutical representatives to improve and extend their relationships with physicians. Through a graduated program of scheduled releases, each physician visit becomes a way for reps to help their client physicians save time and improve patient care. Since the physician receives valued services, the opportunity for drug education increases, and physicians enter into more of a partnership with each rep. These solutions include handheld prescribing, drug information, wireless alerts for critical lab and imaging results, and others.